If you’re starting to or considering taking advantage of LinkedIn Native Video on your company page, here are a few handy tips to help you on your way. Don’t forget to take a look at LinkedIn’s video guidelines for specifics on specification too.
- Videos can be between 3 seconds and 10 minutes in length, although we would suggest somewhere around 90 seconds is better suited to attention spans nowadays.
- You can add up to 700 characters of text to support a video post. This is important as, like Facebook, native videos play silently in the feed. A video has to be clicked on for sound to be heard. So, make your text update succinct, to the point and informative. Include hashtags, blog or website links, or tag people where relevant to prompt engagement.
- Videos can be shot in horizontal or vertical format. Vertical video is cropped to a square in the feed, so needs to be clicked on for it to fill the mobile screen. Horizontal video displays in full in the feed. The one you choose depends on the video’s content and its objective, however it can be determined too by your brand guidelines.
- Native videos currently do not have auto-captioning functionality yet. This means you will need to hard caption your videos if you want to add subtitles. However, there is software available for you to do this. Or, if you have had your video produced professionally, your video production agency can easily do this for you, in multiple languages if required.
According to LinkedIn, company page videos are 5x more likely to start conversations among LinkedIn members than any other type of content shared, so if B2B is your target audience, it is definitely worth doing. Check out our first vlog, featuring our very own Dan, to see how we are using native video in our business.