Managing a shoot for the healthcare sector

Create Health and From The Hip collaboration


Create Health needed a reliable video production partner based in the south east who could pick up a brief and produce professional results with no hassle. The shoot, which needed the input of a team of storywriters, lighting and sound engineers, with agency and client contracts, needed careful management to get the best results.


The company was impressed by our Ultimate Brief process, which we used to capture all the detail from the very beginning of the process, setting out timescales, shoot day details, responsibilities and outcomes. Create Health loved this structured approach as It meant that the three-day shoot – a luxury for most video production companies – was well organised and had plenty of time for collecting all the important information needed.


One of the great things about this project was the opportunity to add some technical creativity to the process, taking plenty of time and care with set-up and lighting, to make sure the end result delivered the high quality finish the client was looking for.


“This was a great opportunity to work with a similarly creative client who really appreciated our detailed process – and the great results it delivers,” says Creative Director Dan Neatherway. “Our Ultimate Brief allows us to take what could be a challenging project and simplify it so that everyone knows what to expect at every stage, removing stress and creating a project that’s enjoyable from start to finish.”

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