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Top video predictions for 2018

As I sat back at my desk having welcomed in 2018, I started to wonder what the year may hold for video and for the briefs and work I will create this year. Video certainly continued its charge in 2017, with the Internet Advertising Bureau reporting a video ad spend of £699m – a 46%[…]

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It’s a question we get asked a lot.  And it’s a difficult question to answer because the reason behind why one person shares a video is only really known to them.  Having said that, there are some steps that you can follow which can at least give your video a viral fighting chance: Step 1:[…]

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Live streaming is a hot topic. While live streaming itself is not a new thing, the introduction of Facebook Live has certainly shaken up the market.  It has prompted Meerkat (arguably the trailblazer in live streaming) to sadly announce their move away from it and, in a bid to compete, it has also driven Google[…]

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Why is short form video becoming increasingly popular? In short, it’s because it suits our ever increasingly busy lifestyle. According to The Drum magazine, 65% of viewers now watch video on their android phone. And with viewers deciding whether to click off a video in its first 3-5 secs, it’s no surprise that Adweek reports[…]

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According to Ascend2 research company, a staggering 48% of marketers find the lack of a video marketing strategy the main obstacle to video marketing success.  Furthermore, a recent survey conducted by the Web Video Marketing Council reports that 37% of marketers feel they lack the video marketing expertise in order to write one. A video[…]

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With the end of a year and the start of a new one, it’s that time to look forward to what 2016 holds for video. It couldn’t be a more exciting time for video. With over 300 hours of video uploaded to Youtube every minute[1], and the continued rise of the likes of Periscope, it[…]

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Video for B2B

Recently I was talking to a lady at an event who worked for an accountancy firm whose clients were B2B. We were talking about the use of video and she expressed how video would be more relevant if her clients were B2C. What a sad misconception. B2B video usage amongst top companies has seen a[…]

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