Browsing category:

Blog

Ru-purpose Video content

Ideas and budget need not be in unlimited supply when creating video content.  All your existing videos are reusable resources that can be re-purposed and live on much longer than their original aim. Re-purposing a video allows you to take something you’ve already created, put a new spin on it and give it a new[…]

Read More

This is a question we are often asked. While it is pretty much understood that people’s attention spans are now almost comparable to a goldfish, optimum video length remains an important consideration, as ultimately the ROI of your video can be impacted. Unfortunately, optimum video length is not a one size fits all approach. It[…]

Read More

Top video predictions for 2018

As I sat back at my desk having welcomed in 2018, I started to wonder what the year may hold for video and for the briefs and work I will create this year. Video certainly continued its charge in 2017, with the Internet Advertising Bureau reporting a video ad spend of £699m – a 46%[…]

Read More

It’s a question we get asked a lot.  And it’s a difficult question to answer because the reason behind why one person shares a video is only really known to them.  Having said that, there are some steps that you can follow which can at least give your video a viral fighting chance: Step 1:[…]

Read More

Live streaming is a hot topic. While live streaming itself is not a new thing, the introduction of Facebook Live has certainly shaken up the market.  It has prompted Meerkat (arguably the trailblazer in live streaming) to sadly announce their move away from it and, in a bid to compete, it has also driven Google[…]

Read More

Why is short form video becoming increasingly popular? In short, it’s because it suits our ever increasingly busy lifestyle. According to The Drum magazine, 65% of viewers now watch video on their android phone. And with viewers deciding whether to click off a video in its first 3-5 secs, it’s no surprise that Adweek reports[…]

Read More