Live streaming is a hot topic. While live streaming itself is not a new thing, the introduction of Facebook Live has certainly shaken up the market. It has prompted Meerkat (arguably the trailblazer in live streaming) to sadly announce their move away from it and, in a bid to compete, it has also driven Google[…]
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Why is short form video becoming increasingly popular? In short, it’s because it suits our ever increasingly busy lifestyle. According to The Drum magazine, 65% of viewers now watch video on their android phone. And with viewers deciding whether to click off a video in its first 3-5 secs, it’s no surprise that Adweek reports[…]
According to Ascend2 research company, a staggering 48% of marketers find the lack of a video marketing strategy the main obstacle to video marketing success. Furthermore, a recent survey conducted by the Web Video Marketing Council reports that 37% of marketers feel they lack the video marketing expertise in order to write one. A video[…]
With the end of a year and the start of a new one, it’s that time to look forward to what 2016 holds for video. It couldn’t be a more exciting time for video. With over 300 hours of video uploaded to Youtube every minute[1], and the continued rise of the likes of Periscope, it[…]
With 2016 nearly upon us, we have looked back on 2015 to share with you a few of our favourite videos and adverts from the year. A round up of what we thought was clever, inspiring, funny or just plain noteworthy content. Hope they make you smile during the festive season. They certainly will give[…]
Recently I was talking to a lady at an event who worked for an accountancy firm whose clients were B2B. We were talking about the use of video and she expressed how video would be more relevant if her clients were B2C. What a sad misconception. B2B video usage amongst top companies has seen a[…]
According to a recent survey by Animoto a staggering 73% of consumers are more likely to buy a product or sign up for a service if they watch a branded video that explains it. And that’s not all. The survey also revealed some pretty impressive figures when it comes to videos role in consumers research[…]
We are no stranger to filming food. From lemon meringue pies to carrot & lentil soup; chicken & white wine casserole to frozen strawberry daiquiris, there are very special challenges involved with shooting perishable food – and it’s not just the heat from the lights. A staggering 88% of web enabled home cooks in the[…]
We were asked recently “can you help me with social video?” Having walked our client through the ways in which we could help, I thought “why not share these useful tips more widely?” So, here they are! I’ve included a number of examples – Vines and Instagram videos – a man on his phone to[…]
We are often asked “how much will a video cost?” According to the Online Video 2014 Best Practice Guide video cost is consistently top of the list of FAQs by experienced marketers today. And CMI reports that 46% of marketers believe they lack budget for video content. So, while there is wide spread understanding of[…]