Corporate Video Trends in Surrey for 2025

The one thing we know for certain is that video never sits still. It’s continuously evolving, reshaping, and even the way we create and share it is changing. Especially in Surrey, where lots of businesses are competing for attention both nationally and locally, it’s never been more important to be in the loop with the latest corporate video trends.

Here’s our take on the corporate video trends in Surrey for 2025 that we know will shape how your brand connects with audiences & how you can use them to your advantage.

 

Short, Social-First Content is Still King

In this digital age, attention spans are short. With the introduction of TikTok, and even professional platforms like Linkedin, it’s become obvious that quick, engaging content is for the win.

But this isn’t about throwing together shaky phone footage. It’s about professional corporate video production services that deliver sharp, social-ready edits designed for the platforms your target audience actually use.

Think:

Social-first doesn’t mean sloppy - it means smart, intentional content tailored to your audience.

 

Explainer Videos That Educate and Engage

One of the strongest corporate video production trends for 2025 is clarity. Customers want to understand exactly what you do and why it matters—fast. That’s where explainer video production comes in.

Explainers are ideal for:

Things like matching up animated graphics with real-world footage is highly advantageous in making your messaging both memorable and engaging.

 

Cinematic Visuals for Maximum Impact

Audiences in Surrey (and everywhere else) are used to high production values. Netflix, YouTube, even adverts - they’ve raised the bar. This is why more and more businesses are putting their investment into cinematic visuals as part of their corporate video production.

Cinematic visuals could include things like drone footage over Guildford city centre, to a more stylised vibe with slo-mo shots at a live event. These examples of cinematic techniques work to create a brand that feels credible and also creative.

 

Storytelling That Aligns with Business Goals

One mistake brands often make? Creating video content that looks good but doesn’t connect back to their wider marketing strategy.

When discussing corporate video production trends, intentional storytelling is top of the list in the current climate. Meaning that each piece of content should relate back to your business goals.

Think:

When your video content supports your marketing strategy, the results speak for themselves.

 

Personalisation and Targeted Campaigns

In 2025 and especially in this digital age, a business can’t rely on a “one size fits all” approach. With the increasing rise of AI tools and smarter analytical tools, there is a great opportunity to personalise your video marketing like never before.

That could mean:

The ultimate goal for any business is having the ability to get the right message to the right person at the right time.

 

Interactive Video Experiences

Here’s one to watch: interactive content. Imagine a corporate video production where the viewer chooses what to explore next. Want to learn about our service? Click here. Want to see video examples from past projects?.

It’s engaging, it keeps viewers hooked, and it gives you valuable insight into what your audience actually cares about.

While not every brand will jump into interactive formats this year, expect to see it rise as part of corporate video production trends in Surrey and beyond.

 

Authentic, Human-Led Content

Here’s the curveball: as video gets more polished, audiences are also craving authenticity. They want to see the people behind the brand. The team. The culture. The moments that make your business feel human.

In real world practice, that means having a healthy mix of polished corporate video production services with humanised, behind-the-scenes edits that feel natural. It shouldn’t be either/or, it should be both.

A super slick advert will most likely grab attention, but a candid office tour on social media could win trust - both are the goal.

 

Data-Driven Video Marketing

2025 will see the shift in businesses putting their efforts into data-driven campaigns. Shifting away from just the standard views and likes data, brands will start to think: did this video help to reach our business goals? Did it drive sales? Did it support our advertising spend?

More and more companies are focusing on tying in their video strategy directly into their broader marketing strategy, so that they can track the real ROI - making it easier to use the insights to shape their next campaigns in the future.

 

Pulling It All Together

Investing in corporate video production isn’t just about keeping up appearances, it’s an effort to stay relevant in a world where audiences are spoilt for choice. Your brand needs to stay competitive, engaging, and connected with your target audience.

Using techniques such as explainer video production, interactive experiences, cinematic visuals, and of course promotional videos are set to be hugely beneficial in 2025. Making sure that your target audience comes before anything is the key to impossible-to-ignore content.

At the end of the day, trends really are just the tools. The real skill and power all comes from how you use them to tell your story, showcase your brand voice, connect with your audience, and grow your business.

 

Let’s Chat

Ready to invest in the latest corporate video production services in Surrey? Our ears are fully open & we’d love to help you shape a video strategy that’s tailored to your goals.

 

🎥 Video isn’t slowing down - it’s evolving.

From short social content to cinematic storytelling, the latest corporate video trends in Surrey for 2025 show how brands can stay ahead and keep audiences engaged.
We’ve broken down the key trends you’ll want on your radar this year - plus how to make them work for your business.