Is Television Advert Production Still Worth It in 2025?

Scroll through your phone and you’ll be hit with endless social media ads. Open YouTube and you’ll see pre-rolls. This includes the new era of podcasts and streaming services. Audiences now more than ever have so many digital channels to choose from, so it’s natural to question if television advert production is still worth it in 2025.

The short answer? Yes - but only when done right. TV still has unique advantages that digital alone can’t always replicate. Let’s break down why tv commercial production is still relevant today, what it takes to get it right, and how Surrey businesses (and beyond) can use it as part of a smart marketing strategy.

 

Why TV Still Matters

There’s a reason brands are still investing in tv advertising campaigns: reach.

TV remains one of the only mediums that can deliver mass exposure almost instantly. Whether it’s a prime-time slot on ITV or regional placements through Sky AdSmart, the ability to reach millions - or highly defined segments, gives television advert production a unique place in modern marketing.

And it’s not just about scale. TV also brings:

When trying to raise brand awareness, TV advertising can still deliver where digital sometimes struggles. Especially in the long-term.

 

The Evolution of TV Advertising

TV advertising in 2025 looks a whole lot different from 10 years ago. The progression in targeting and data means that brands approach it very differently.

Instead of a blanket, nationwide campaign, modern commercial production companies can deliver ads tailored to very specific audiences. That means you don’t waste the budget talking to people outside your target audience.

At the same time, production values have risen. With more choice at your audience’s fingertips, your commercial shoot has to compete with Hollywood-quality content - even if your budget is smaller.

 

Breaking Down the Production Process

So what actually goes into tv advert production? Here’s a simplified look at the stages:

It’s a collaborative journey between your brand and the commercial production company - and every stage matters.

 

Costs: The Elephant in the Room

We can’t talk about tv advertising costs without acknowledging they’re often higher than digital alternatives. Between the production process and airtime, the investment can be significant.

But here’s the flip side: the returns can be equally big. A well-executed tv advertising campaign can elevate your brand advertising, generate huge awareness, and establish credibility that digital-only campaigns sometimes can’t achieve.

And with new tools like Sky AdSmart, even local businesses can run targeted campaigns without the million-pound budgets. That’s why television advert production is no longer reserved just for global giants - it’s accessible to ambitious SMEs too.

 

When TV Works Best

TV isn’t right for every brand or campaign. It tends to deliver the strongest results when:

The most effective advertising happens when TV and digital work together. Picture this: a potential customer sees your tv commercial in the evening, then comes across your video production on social media the next day. Repetition across platforms drives recall - and recall drives action.

 

Creative Concepts That Cut Through

The magic of TV lies in its ability to tell stories. But not just any story will do.

Modern brand advertising demands creative concepts that:

This might mean using humour, emotion, or bold cinematic techniques to create a lasting impression. It could also mean drawing inspiration from your community - for example, spotlighting Surrey locations in your commercial shoot to strengthen local connection.

 

Alternatives and Complements

Digital-first strategies are usually the priority for most marketing plans, but not including TV could be a mistake. Instead, you should be thinking of tv advertising as part of a wider strategy.

Your tv advert production can anchor a campaign, while digital channels amplify it. For instance:

This approach allows your investment to go further and takes customer journey into consideration.

 

Is Television Advert Production Still Worth it in 2025?

A business's goal should always be credibility, impact, and awareness, and television advert production delivers all 3. It still remains as a powerful tool for advertising effectively, especially with the hybrid approach of using digital as well.

Although TV advertising costs can be high and the production process itself is heavy on planning and investment - it does all pay off in terms of audience connection, and long-term growth.

Some brands can thrive using just the digital method but for brands who want their name to be known, the TV method truly is unmatched.

 

Final Thoughts

Television continues to evolve, and is far from being or becoming irrelevant. For local businesses and larger players, working with the right commercial production company can make the difference.

So before you dismiss TV as “old school,” think again. It might just be the answer your brand needs to elevate in 2025.

Talk to us today about planning your next TV campaign.

 

📺 With digital ads everywhere, is television advert production still worth the investment?

We say yes - when it’s done strategically. TV advertising still delivers mass reach, credibility, and unforgettable audience impact (especially when combined with digital).