Case study
The Photography for this project was for a large collection of assets to be shot alongside the video production project.
This was a complex but exciting project that combined a large number of both video and photography assets for a new product launch for Tefal in the UK market. The pre-production challenges were mirrored by the post-production complexity of large volumes of assets for different digital channels. And if there is a dog involved, WE ARE THERE!!! 🐶
The Tefal team needed the assets to support all areas of the launch campaign, from web assets 👆, to landing pages, to emailers. The FTH Team worked very closely with Tefal to understand the specific brand guidelines for this product/brand. Making full use of the Ultimate brief was critical to ensuring a structured approach left no gaps in the planning. Experienced process was vital to ensuring things ran smoothly. It is not our first rodeo....
A specific location, talent and even pets formed part of the pre-production planning challenges. The team pulled it out of the bag and delivered on this ensuring the Tefal team got exactly what that wanted.
Working together as one team with Tefal was the key to getting the incredible results and also delivering the huge quantity of assets. On time and on budget.
Working as one team with Tefal - we smashed it!
“Working in digital marketing, we require highly engaging and quality assets in order to get customers to click through to our site and purchase our products. Working with FTH makes our job that much easier – with strong assets, we’re able to boost CTRs and CVRs to make a positive impact on our total UK business" HARRIET RAMSDEN - MARKETING MANAGER TEFAL
