Common question. Common challenge. With such a variety of ways to use video and the lack of standardised reporting across platforms, I know that defining the right metrics for your video content can prove pretty tough. Setting video content KPIs may get easier, with the launch of the Global Video Measurement Alliance, whose mission is[…]
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I recently went to The Technology in Marketing Show at The Olympia in London and one of the questions I was asked was “How do I optimise my videos for voice?” No surprise really. Google’s most recent stat on voice reports that 1 in every 5 mobile searches are carried out by voice. That means[…]
If you’re starting to or considering taking advantage of LinkedIn Native Video on your company page, here are a few handy tips to help you on your way. Don’t forget to take a look at LinkedIn’s video guidelines for specifics on specification too. Videos can be between 3 seconds and 10 minutes in length, although we[…]