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video production

Video Metrics

Common question. Common challenge. With such a variety of ways to use video and the lack of standardised reporting across platforms, I know that defining the right metrics for your video content can prove pretty tough. Setting video content KPIs may get easier, with the launch of the Global Video Measurement Alliance, whose mission is[…]

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How to post LinkedIn Video

If you’re starting to or considering taking advantage of LinkedIn Native Video on your company page, here are a few handy tips to help you on your way. Don’t forget to take a look at LinkedIn’s video guidelines for specifics on specification too. Videos can be between 3 seconds and 10 minutes in length, although we[…]

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