Browsing tag:

video

Ru-purpose Video content

Ideas and budget need not be in unlimited supply when creating video content.  All your existing videos are reusable resources that can be re-purposed and live on much longer than their original aim. Re-purposing a video allows you to take something you’ve already created, put a new spin on it and give it a new[…]

Read More

This is a question we are often asked. While it is pretty much understood that people’s attention spans are now almost comparable to a goldfish, optimum video length remains an important consideration, as ultimately the ROI of your video can be impacted. Unfortunately, optimum video length is not a one size fits all approach. It[…]

Read More

Top video predictions for 2018

As I sat back at my desk having welcomed in 2018, I started to wonder what the year may hold for video and for the briefs and work I will create this year. Video certainly continued its charge in 2017, with the Internet Advertising Bureau reporting a video ad spend of £699m – a 46%[…]

Read More

Video for B2B

Recently I was talking to a lady at an event who worked for an accountancy firm whose clients were B2B. We were talking about the use of video and she expressed how video would be more relevant if her clients were B2C. What a sad misconception. B2B video usage amongst top companies has seen a[…]

Read More