Here at From the Hip, we believe the best projects are the ones where everyone wins. That's why we've partnered with E2G FOOD, a social enterprise tackling one of the world's toughest challenges: HUNGER.
Through our collaboration with E2G FOOD, every video production project we deliver can help provide nutritious food bars to communities that need them most, and you can track every FOOD bar bought all the way to the community.
It's our way of making sure that when we create brilliant video content for your brand, we're also contributing to something bigger.
E2G FOOD is on a mission to redefine how the world feeds itself. Pete Henderson, CEO and Founder, is a former soldier and news cameraman who witnessed first-hand the limitations of emergency food aid that require cooking and/or water. To bridge this gap, E2G FOOD creates nutritious, ready-to-eat FOOD bars that are transformative, trackable, and localised.
Their FOOD bars are made with real ingredients like dates, oats, seeds, nuts, and spirulina. They're absolutely packed with vitamins, require no cooking or water, have an 18-month shelf life, and can be enjoyed by anyone over the age of five. Most importantly, they're distributed locally through partnerships with NGO's, charities and communities around the world.
673 million people went to bed hungry in 2025. E2G is building a resilient, localised world where every meal nourishes, sustains, and empowers communities for generations to come.
Our partnership with E2G goes well beyond a single project. Throughout 2026, we'll be right by their side, providing the audio/visual expertise to help build the marketing assets they need to grow their reach and spread the word about something that really matters. No invoice. Just our skills, our time, and a genuine belief in what they're doing.
Secondly, working with From the Hip now gives you the chance to put something back through your video production project. Here's how it works:
Optional Donation: When we put your quote together, whether that's for a corporate video, product video, explainer, or anything else, you'll spot an optional line item to donate E2G FOOD bars. For just $2, you can get a nutritious FOOD bar into the hands of someone who needs it, distributed through E2G's local partners on the ground.
No smoke and mirrors. Every donation is trackable from the moment you opt in. E2G will drop you a welcome email with access to their Track Your Impact platform, so you can see exactly where your contribution lands and the communities it reaches. Fast, scalable, and built to go where it's needed most. The app shows you precisely where and when your donated bars are delivered.
Want to go further? You can donate as many bars as you like as part of your project budget. Whatever you're making — marketing videos, event films, social media content, commercial production — your project can play a direct role in helping those in desperate need.
At From the Hip, our brand purpose is about forging long-lasting relationships to produce content that drives pride, value, and a sense of achievement. Working with E2G extends that purpose beyond our clients to communities around the world.
We're a video production company that values collaboration, commitment, and making the journey damn good fun. Supporting E2G is a natural extension of those values - it's about working together to create positive change, showing commitment to something bigger than ourselves, and proving that business can be a force for good, however small.
When you choose From the Hip for your video production needs - whether that's product videos, corporate communications, explainer videos, social media content, event films, or commercial video production - you're working with a team that cares about more than just great footage. You're partnering with a Surrey-based video production company that believes every project should create ripples of positive impact.
You don't need to book a video production project to support this brilliant cause. Scan the QR code below to donate E2G FOOD bars directly, or visit www.e2gfood.com to learn more and purchase FOOD bars for communities in need.
Money is often tight - we get it! However if your company has its own CSR goals, chances are they will be happy to be involved with ours!
We have created this handy one-pager, full of the nitty gritty to help swing it past the cheque-signers.
Get in touch to discuss your next video production project. Whether you need a corporate video, product demonstration, explainer video, social media content, or event coverage, of course we'll deliver brilliant work on brief, on budget, and on time. And together, we can support communities around the world while we're at it.
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