If you’ve scrolled through social media lately, you’ve seen it, video is everywhere. From a quick six-second teaser to a beautifully shot brand film, moving images have taken over how we communicate online.

This shift has occurred across pretty much every industry and is centering itself as the future of marketing, in Surrey especially. Guildford is bustling with memory-grabbing campaigns - from smaller independent companies to larger corporate businesses, all competing to connect with their audiences in new and innovative ways.

That brings us to the why and how you can take it and shape it to work for your brand without needing all of the time and coughing up the equipment yourself.

 

The Shift to Visual Connection

Everyone loves a little bit of attention, but marketing demands it the most. Everyone and their mum are scrolling, multitasking, half-watching, half-listening - with too much content at their fingertips. Text alone struggles to break through, but a good video? That’s the good stuff.

Video is the number 1 sense-grabber - targeting sight, sound, and motion in one fell swoop. That combination is wired deep into how humans pay attention. Studies show we remember around 95% of what we see in a video but barely 10% of what we read. No wonder Surrey video marketing has boomed over the last few years.

A strong video makes your audience feel it and that feeling is what transforms casual viewers into genuine advocates for your business.

 

The Science Behind Why Video Works

There’s actual brain chemistry behind this. Movement triggers human focus and storytelling triggers our emotions, which in turn releases oxytocin - the chemical that allows us to trust and to remember.

That’s why emotional storytelling matters so much in marketing. When your audience connects with a person, not a product spec, they’re far more likely to stay engaged.

And that’s the real reason why video is the future of marketing in Surrey: people don’t act because of information alone. They act because of what they feel.

 

The Surrey Advantage: Local Meets Global

Surrey’s creative energy has been quietly rising for years. Close to London yet full of its own independent spirit, it’s become a hotspot for high-end marketing video production.

Working with a Surrey-based independent creative agency can give you a real advantage within the creative space - lending the flexibility of a local team while still having the quality of a city production.

The best thing about Surrey from a production standpoint are the strips of old buildings, countryside for miles, and also the cutting-edge offices - making it the ideal place for authentic storytelling.

 

How Brands in Surrey Are Using Video

All the businesses that are making strides right now, all have something in common - and that’s using video at every stage of the process, instead of just for campaigns. This helps with:

Awareness – A way to introduce your brand’s personality.
Engagement – The BTS content helps your audience connect with you.
Conversion – People love an explainer video, and helps with clarity on what your product is/why it works.
Retention – Culture or thank -you videos that remind people why they chose you.

 

Social Media Video in Surrey: Meeting the Audience Where They Are

Social media platforms are prioritising video more than ever, especially with the introduction and rise of Tiktok and Instagram reels. Linkedin videos are proven to be 5 times as effective in rising engagement levels than a static post and the same goes for Instagram reels.

This is a great time for Surrey businesses to grab this opportunity with both hands, and use it to their advantage - allowing brands to see them as relatable, approachable, and overall - just human.

Research shows that short form content is the preferred for users, with the sweet spot sitting at roughly 20-60 seconds at most. These types of videos could range from candid staff moments to a product spotlight, or even a shout out for a client. The professional part comes in when businesses are able to make those personable moments look natural but still on-brand.

 

How to Integrate Video into Your Marketing Strategy

Video is the very beginning and the actual backbone of a marketing plan, not just a feature that comes as an afterthought. You can start by mapping out your main goals - whether it be awareness, recruitment, or a boost for sales - and then see how video can support each one.

A few examples:

Hiring an independent creative agency can help you to carry all of these things out, ensuring every video has a purpose and a place - not to replace your current strategy, but to elevate it.

 

Quality Over Quantity

Although the algorithms do reward frequency, they also measure quality and the engagement you receive, so in some cases - more actually isn’t better.

This means that even one well-executed and carefully thought out video can outperform 10 quicker uploads. Taking the time to research and invest in a good quality marketing video production can help you to present your brand at its best and gives you a higher chance of resonating with your audience.

Of course consistency matters for any business, but substance matters infinitely more to your audience.

 

The Power of Storytelling

Storytelling is often a skill that is overlooked, but it matters more than ever now - especially when trying to create a great marketing video. It’s like a tiny snapshot of what a brand is all about, and that’s what makes them unforgettable.

For local businesses in Surrey, those stories are often what set them apart. No matter what size business, if it’s family run, a startup, or a well-established company - it makes all the difference when it comes to the audience. A few things to look out for for a good marketing video, is to make sure it’s not ‘script’ sounding, speaks without jargon, and appeals to some sort of relevant emotion. This helps your audience to see themselves in your story.

 

Future Trends Shaping Surrey’s Video Scene

Video is forever evolving and Surrey’s creative community is adapting just as fast. These are some of the trends worth watching out for:

Personalised Video Content

Brands are beginning to tailor video messages to specific audiences, even individuals. Think of a property firm sending custom introductions to new clients or a university creating personalised welcome films for students.

Interactive and Shoppable Video

Clickable videos that let viewers learn more or buy directly are becoming common in retail. Expect more Surrey-based fashion and lifestyle brands to embrace this format soon.

Sustainable Production

Green filmmaking is on the rise. Local companies are starting to use LED lighting, less travel, and eco-friendly sets. It’s more affordable and adheres with modern values.

These innovations just go to show just how much video is the future of marketing in Surrey, and continues to grow and diversify.

 

Measuring Success: Beyond Vanity Metrics

Chasing views alone doesn’t tell you much. Real success comes from connection.
Watch-through rate, engagement, and genuine audience feedback are far better indicators. When someone watches your entire video, shares it, or messages you about it, that's a real impact.

The smartest brands balance data and instinct. They measure results, yes, but they also listen to what feels right creatively. That mix of logic and intuition keeps content fresh and effective long-term.

 

Why FromTheHip Believes in the Future of Video

At FromTheHip, we’ve seen what happens when brands embrace video properly. Businesses no longer rely on the static or print of it all and are constantly looking and connecting with audiences in a way that feels meaningful and alive.

As a Surrey-based independent creative agency ourselves, we pride ourselves in storytelling for the right audiences and using our skills in film to build those authentic relationships with our clients and also their brand with their audience.

That’s the essence of why video is the future of marketing in Surrey: visibility is good, but emotional credibility is better.

 

Final Thoughts

For Surrey businesses, this is your moment to lean in to something that’s more than a trend. Creating thoughtful and skilled videos can humanise your brand and leave an impression your audiences won’t forget.

If we can give one tip, make sure that you work with creative partners that understand the importance of a well-crafted video - both strategically and emotionally. The future of marketing doesn’t belong to whoever shouts the loudest, it belongs to the brands that make people feel something real.