Case study
The Braun How to videos use live demonstration combined with graphics to present the products detailed features. The films have a carefully chosen location, kitchen, props styling and talent choice that emulates the above the line marketing for the product.
All the films was shot on location at the FTH studio kitchen in Farnham, Surrey but delivery of the assets is for Braun HQ in Germany. The assets are intended to be used a part of a global how to channel on Youtube.
PowerBlend 7, with iTextureControl, lets you customize your blending with three textures and nine food programs. No Voice over is used. The videos rely on demonstration and graphics as the films are to be used for a global audience.
"They have a great understanding of what makes a video engaging and effective. They always take the time to understand my needs and tailor their work accordingly." Gary Phillips - Braun Global Product Marketing
