Case study
Tefal Ingenio was a hugely fun project that presented FTH with the ideal opportunity to utilise a robotic arm in order to capture some very special product USPs. The robotic arm allowed a seamlessly smooth shot of the different size pans to be stacked. Highlighting the products removable handle, stackable and compact feature. The team did a fantastic job of bringing the vision to life, The result was brilliant! What a project!! 🥰
The main video was to be used as part of a social campaign to launch the cookware range in the UK. All assets were supplied in varied formats and sizes to allow for a multi-platform launch.
Our Food Stylist Holly had an exciting day ensuring that all the food on the day was top-notch. She accessed the From The Hip back-of-set kitchen facilities ensuring the set was kept immaculate for filming.
Detailed storyboards were utilised to ensure the day ran as smoothly as possible. The team pulled it out of the bag and delivered on this ensuring the Tefal team got exactly what they wanted.
Working together as one team with Tefal was the key to getting incredible results and and ensuring that we pushed the creative boundaries with the use to a robotic arm but maintaining the tight budget.
Working as one team with Tefal - we smashed it!
“We delivered a suite of promo asset videos on time and budget that ticked all the client’s boxes…”
