Case study
This project delivered a features and benefits film alongside a supplementary set of recipe stills for Kenwood's Winnie collaboration, produced on a fast turnaround with video and photography captured concurrently. To maintain visual consistency with previous agency work, the same food stylist was brought back to ensure the pizzas matched across shoots, and a live Winnie oven was used on set to capture the authentic 'puff' and character of genuine stone-baked pizza. The assets shown here represent the film and stills produced from a single concurrent shoot day.
Kenwood came to us for a features and benefits film to support their pizza oven collaboration, plus a set of recipe stills to sit alongside existing imagery from their previous agency. Fast turnaround and zero margin for error. Lighting, talent, set, food — all of it had to match what came before, with no visible seam between the old work and the new. Video and photography were captured concurrently on the same shoot day.
Same set. Same model. Same standards.
The challenge wasn't the filming itself. It was making sure moving and still outputs could come off the same set without one compromising the other. Every setup had to work for camera and stills simultaneously. We brought back the same food stylist who'd worked on the previous agency shoot. Consistency in how a pizza looks on camera is harder than it sounds. Toppings, cheese pull, crust colour. It all matters.
The oven wasn't just a prop. Authenticity shows on camera — the blistering on the crust, the way the cheese moves. Our stylist knew how dough behaves at high heat and how to keep a pizza camera-ready between takes. The puff was real. The char was real.
Two formats from one tightly run shoot.
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