Case study
This was a very complex project featuring many product variants, that needed a huge number of video and photo assets. The team did a fantastic job of bringing the vision to life, keeping me up to date at all stages of development. The result was brilliant!
This was an exciting, complex project that we loved getting our teeth into. It combined a large number of both video and photography assets for a new product launch for Tefal in the UK market. The pre-production challenges were mirrored by the post-production complexity of large volumes of assets for lots of different digital channels, in many lengths and aspect ratios!
The FTH Team worked very closely with Tefal to understand the specific brand guidelines for this product/brand. Making full use of the Ultimate brief was critical to ensuring a structured approach left no gaps in the planning. Experienced process was vital to ensuring things ran smoothly, as every shot had to be repeated 4 times to cover the number of product variants!
A specific location, talent and even pets formed part of the pre-production planning challenges. The team pulled it out of the bag and delivered on this ensuring the Tefal team got exactly what they wanted. The mix of video and still assets are now used right across the digital campaign - taking pride of place on the D2C e-commerce site.
Working together as one team with Tefal was the key to getting incredible results and also delivering the huge quantity of assets. On time and on budget.
Working as one team with Tefal - we smashed it!
“We delivered a lifestyle video on time and budget that ticked all the client’s boxes…”
