Case study
This was a very complex project featuring many product variants, that needed a huge number of video and photo assets. The team did a fantastic job of bringing the vision to life, keeping me up to date at all stages of development. The result was brilliant!
This Tefal vacuum product launch was a proper meaty one - and we loved getting our teeth into it. The brief combined a huge volume of video and photography assets for Tefal's UK market launch, covering multiple product variants across every digital channel. Pre-production was a logistical puzzle, post-production was a masterclass in asset management, and the whole campaign landed exactly where it needed to.
The FTH Team worked very closely with Tefal to understand the specific brand guidelines for this product/brand. Making full use of the Ultimate brief was critical to ensuring a structured approach left no gaps in the planning. Experienced process was vital to ensuring things ran smoothly, as every shot had to be repeated 4 times to cover the number of product variants!
A specific location, talent and even pets formed part of the pre-production planning challenges. The team pulled it out of the bag and delivered on this ensuring the Tefal team got exactly what they wanted. The mix of video and still assets are now used right across the digital campaign - taking pride of place on the D2C e-commerce site.
Working together as one team with Tefal was the key to getting incredible results and also delivering the huge quantity of assets. On time and on budget. The final suite - product launch videos and lifestyle photography - now lives across Tefal's D2C e-commerce site, paid social, and digital ad placements.
Working as one team with Tefal - we smashed it!
“We delivered a lifestyle video on time and budget that ticked all the client’s boxes…”
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