Kenwood Kflex Food Processor – Social Videos
How-to, Product Demo, Social Video
Kenwood - Recipe videos for social
A series of recipe videos, shot for Kenwood’s social channels, that formed part of the content strategy for the launch of Kenwood’s Kflex food processor.
The Challenge
Kenwood wanted a series of recipe videos that would form part of their content strategy for the global launch of Kflex, their new food processor. The objective of the videos was to demonstrate Kflex’s versatility.
The Solution
Given that Kflex was a new product, our approach was to recommend a fresh new style for the videos. Shooting the recipe videos from top down, 3 videos were proposed, each showing a recipe of varying complexity yet each showing the blend, mix and process functions of the new Kflex.
The Results
3 videos that were core to the Kflex content strategy on launch. One very happy client. 3 very tasty recipes. One very full crew!