Savencia’s St Agur Cheese recipe films with Raymond Blanc

How-to, Online Showcase, Promotional, Social Video

Working with Raymond Blanc for Savencia Cheese

Brands from Delonghi, Kenwood, Cole & Mason, Gousto, Kikkoman


That’s how Michelin-starred chef, Raymond Blanc describes Savencia’s brand, Saint Agur blue cheese, in his bite-sized recipe videos that promote the brand.

Raymond Blanc is a brand ambassador for Saint Agur and, along with videos for other Savencia brands, we shot a whole year’s worth of tempting, inspirational and easy-to-follow content in just 2 shoot days. This made the most of their video budget, and was carefully planned to allow their celebrity and executive talent to give their best in the shortest time.

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The Results

If working with a presenter such as Raymond blanc we aim to film 3 recipes per day. These assets are then edited into full length recipe films, 1 minute short, 30 second and 5 second bumpers for social. The content is filmed specifically for wide screen and square format. 1 day filming can provide assets for web and social for 6 calendar months as the content is tactically released over longer time. The key to maximising a days shooting for our clients is pre-production and planning to the max.

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