Savencia’s St Agur Cheese recipe films with Raymond Blanc
How-to, Online Showcase, Promotional, Social Video
Working with Raymond Blanc for Savencia Cheese
Brands from Delonghi, Kenwood, Cole & Mason, Gousto, Kikkoman
That’s how Michelin-starred chef, Raymond Blanc describes Savencia’s brand, Saint Agur blue cheese, in his bite-sized recipe videos that promote the brand.
Raymond Blanc is a brand ambassador for Saint Agur and, along with videos for other Savencia brands, we shot a whole year’s worth of tempting, inspirational and easy-to-follow content in just 2 shoot days. This made the most of their video budget, and was carefully planned to allow their celebrity and executive talent to give their best in the shortest time.
If working with a presenter such as Raymond blanc we aim to film 3 recipes per day. These assets are then edited into full length recipe films, 1 minute short, 30 second and 5 second bumpers for social. The content is filmed specifically for wide screen and square format. 1 day filming can provide assets for web and social for 6 calendar months as the content is tactically released over longer time. The key to maximising a days shooting for our clients is pre-production and planning to the max.