De’Longhi – Social Videos
How-to, Product Demo
Simple, easy to follow 'How-To's' for global coffee machine brand
A series of How-To video productions to support the coffee giant’s customer service offering
Coffee machine manufacturer De’Longhi were getting lots of machines returned, as customers don’t read the manual properly and return them thinking they are faulty. They decided to create a “How-To” YouTube channel as a support channel for their customers. They needed high quality “How-to” videos, with global appeal.
De’longhi were finding their current “how-to” videos stark and clinical – they wanted to beautify and warm them up, cost effectively. We shot a series of films in our Kitchen Studio in Farnham, Surrey, where we were able to recreate every maintenance procedure of the machines. With the addition of a voice-over, the films now form a vital part of the support material for the company.
By providing De’Longhi with a cost effective video production option, we were able to form an ongoing relationship, supporting them with their maintenance material whenever new machines are released.